TABLE OF CONTENTS

I. HISTORY OF CORPORATE SOCIAL RESPONSIBILITY(CSR) 3

1. ON BEN & JERRY'S EVOLUTION TO A "VALUES-LED" BUSINESS 10

Mission 11

1. GOOD DEEDS AT "VERMONT'S FINEST" 13

1. Philanthropy 13

• Community Action Teams 13
• The Ben & Jerry's Foundation 14
• Corporate Giving 14
• More Charitable Works 15

1. Employees 16

• The Joy Gang 18
• Benefits 18
• Living Wage 20

1. The Environment 21

• Coalition for Environmentally Responsible Economies (CERES) 21
• Employee Involvement 22
• Other Environmentally Responsible Acts 22

D. Social Responsibility Plus 24

1. BITTER TASTE AT BEN & JERRY'S: SOME SOCIALLY IRRESPONSIBLE ACTIONS 28

1. Union Busters? 28
2. "Swinegate" 29
3. "Rainforest Fiasco" 30
4. Additional Cause for Concern 34

1. THE VERDICT ON BEN & JERRY'S 36

Caring capitalists ever after? 37

APPENDICES

Appendix A - Reprinted from: BEN COHEN & JERRY GREENFIELD, BEN & JERRY'S DOUBLE

DIP: HOW TO RUN A VALUES-LED BUSINESS AND MAKE

MONEY, TOO 206 (1997).

Appendix B - Source: BEN & JERRY'S HOMEMADE INC., 1998 ANNUAL REPORT (1999).

Appendix C - Reprinted from: BEN COHEN & JERRY GREENFIELD, BEN & JERRY'S DOUBLE

DIP: HOW TO RUN A VALUES-LED BUSINESS AND MAKE

MONEY, TOO 142 (1997).

Appendix D - Reprinted from: BEN COHEN & JERRY GREENFIELD, BEN & JERRY'S DOUBLE

DIP: HOW TO RUN A VALUES-LED BUSINESS AND MAKE

MONEY, TOO 144 (1997).

Appendix E- Reprinted from: BEN COHEN & JERRY GREENFIELD, BEN & JERRY'S DOUBLE

DIP: HOW TO RUN A VALUES-LED BUSINESS AND MAKE

MONEY, TOO 210 (1997).

Appendix F- Reprinted from: BEN COHEN & JERRY GREENFIELD, BEN & JERRY'S DOUBLE

DIP: HOW TO RUN A VALUES-LED BUSINESS AND MAKE

MONEY, TOO 224 (1997).

Appendix G - Source: Save the Cow, (visited Mar. 6, 2000) <www.savethecow.com>.